Nexprix Blog
Practical guides for commerce managers on ROAS, attribution, pricing and analytics.
22 published articles
-
Competition 6 min read
¿Te gustaría saber cómo analizar a tu competencia e-commerce de forma fácil?
Olvídate de las hojas de cálculo infinitas y las herramientas de espionaje caras. Analizar a tu competencia e-commerce no tiene por qué ser un dolor de cabeza. Concéntrate en lo qu…
-
Profitability 9 min read
How to audit your Google Ads campaigns in 2026 (step-by-step guide with AI)
A well-run Google Ads audit uncovers between 15% and 40% of budget leaking through gaps the account doesn't see. This guide covers the 10 critical points to review, step by step, w…
-
Strategy 2 min read
I Asked an AI to Audit a Google Ads Account. Here's What It Found
An account spending €12,000/month. Eight months without a deep review. Three minutes of automated audit. What it found changes how you should manage your account.
-
Profitability 3 min read
5 Signs Your Google Ads Budget Is Leaking
It's not that Google Ads doesn't work. It's that you're measuring the ROAS Google wants you to see, not the one your business actually generates. These are the 5 most common signs…
-
Unified data 2 min read
Your 4 Platforms Give You 4 Different Versions of Reality
GA4 says you sold 100. Google Ads says 140. Meta says 95. Shopify says 87. Which is the real number? None and all of them at once. The problem isn't the platforms: it's that you're…
-
Profitability 2 min read
Your Google Ads Agency Report Is Wrong
The ROAS your agency reports and the one your store actually generates are different numbers. Here's how to calculate the gap.
-
Profitability 2 min read
How Much Money Are You Losing Without Correct Attribution?
The gap between your reported ROAS and your real ROAS has a concrete cost. Here's how to calculate it.
-
Profitability 2 min read
Real CAC vs the CAC You Think You Have
The CAC formula most ecommerce teams use ignores part of the acquisition costs. Here's how to calculate it correctly.
-
Profitability 2 min read
Why Your Meta Ads ROAS Is a Mathematical Lie
Your Meta Ads ROAS can be inflated by up to 60% due to duplicate attribution. Here's what's really happening.
-
Unified data 2 min read
The dashboard every commerce manager needs (and nobody has)
A commerce manager needs to see 7 metrics in a single place. Most use 4 different tools to view them separately.
-
Unified data 2 min read
Shopify and Google Ads: why the numbers never match
Conversion windows, VAT, different attribution models. These are the technical reasons why Shopify and Google Ads never match to the euro.
-
Unified data 2 min read
What it really means when your conversion rate drops 15%
A 15% drop in your conversion rate doesn't mean something is broken. It means something has changed. There are 4 possible causes and they call for different operational responses.
-
Unified data 2 min read
The KPIs commerce managers should check every week
Not every metric deserves your attention each week. These are the ones that matter and the ones that only distract.
-
Competition 2 min read
Your competitors move prices 3 times a day. When do you find out?
The price-tracking spreadsheet worked with 50 products. With 200 SKUs and 10 competitors, it's impossible to keep up to date.
-
Competition 2 min read
How to lose sales without cutting your prices: the relative price effect
You can lose sales without raising a single price. All it takes is for a competitor to cut theirs.
-
Competition 2 min read
Amazon's pricing strategy applied to your store
Amazon adjusts prices millions of times a day. Which parts of that strategy make sense for a €1M-20M ecommerce?
-
Competition 2 min read
Ecommerce competitor analysis without losing your mind
Keeping an eye on the competition should take no more than 2 hours a week. Here's how to do it without wasting time.
-
Time 2 min read
Your ecommerce marketing team loses 6 hours a week on reports nobody reads
Six hours a week. That's the average an ecommerce marketing team loses exporting, cross-referencing, and presenting data that could generate itself.
-
Time 2 min read
The modern commerce manager's stack in 2026
The average commerce manager uses 7 different tools to run their work. At least 2 overlap and 1 is plainly disposable.
-
Time 2 min read
How to scale your ecommerce without hiring more analysts
The bottleneck for ecommerce businesses that don't scale usually isn't the ad budget. It's the capacity to analyze data in time.
-
Time 2 min read
Why most Google Ads reviews are a waste of time
The Google Ads review most teams run analyzes the metrics Google Ads cares about, not the ones your business cares about.
-
Strategy 2 min read
I've seen over 50 ecommerce Google Ads accounts. Here's what the ones that work have in common
After reviewing more than 50 ecommerce Google Ads accounts, there are clear patterns that separate the ones that work from the ones that don't.