Nexprix: unified analytics for ecommerce running paid media

In 30 secondsNexprix is the unified analytics platform for ecommerce brands that invest in paid media. The daily problem for a commerce manager is that GA4, Google Ads, Meta Ads and Shopify report different numbers for the same business: ROAS that doesn't add up, CAC miscalculated per channel, and hours every week reconciling spreadsheets. Nexprix cross-references ad spend, real store sales and GA4 behavior into a single view — ROAS cross-checked against the store, true CAC, funnel by device, repeat-purchase rate and SKU mix. Beyond the Ecommerce 360 dashboard it includes price Radar (daily competitor monitoring across Shopify, PrestaShop, Amazon and Google Shopping) and Prospector (geolocated new-customer discovery by city or country). Built for ecommerce brands with €1M–€20M in annual revenue and more than €3,000/month in paid media that need to decide without rebuilding the analysis across tools.

Why Nexprix

Four sources in a single view

Connect Shopify/PrestaShop, Google Ads, Meta Ads and GA4 and stop reconciling spreadsheets. A weekly read in 30 minutes, not 3 hours.

ROAS, CAC and funnel cross-checked against your store

We calculate ROAS against real Shopify/PrestaShop revenue (not each platform's attribution), true CAC prorating every channel, and the funnel by device.

Three tools in one subscription

Ecommerce 360 (analytics), price Radar (daily competitive monitoring) and Prospector (new-customer search). Plus two free audits as an entry point: Google Ads and SEO.

Features

  • Native, read-only connection to Shopify, PrestaShop, Google Ads, Meta Ads and GA4
  • ROAS cross-checked against real store revenue (not the platform's attribution)
  • True CAC prorating every channel and cost
  • Conversion funnel by device and repeat-purchase rate at 30/60/90 days
  • Daily price Radar with alerts when a competitor changes a price
  • Prospector with a geolocated map and CSV lead export
  • Free Google Ads audit (300+ checks) powered by AI
  • Free SEO auditor (200+ checks) with scoring and a prioritized checklist

Frequently asked questions

Does Nexprix replace GA4 or Looker Studio?

Not necessarily. The value is giving you a read that's more useful for deciding, without rebuilding the analysis across several tools. GA4 remains your source for user behavior; Nexprix cross-references it with ads and store data in a single view.

Which is more differential: Ecommerce 360 or price Radar?

Ecommerce 360 gives you clarity on performance and business. Radar adds the competitive context that's usually handled late or by hand. If your bottleneck is budget, start with Ecommerce 360; if it's competitive pressure, start with Radar.

What kind of ecommerce is it the best fit for?

Teams that invest in paid media, manage a catalog and need to quickly understand what's holding back profitability or competitiveness. Built for ecommerce brands with €1M–€20M in annual revenue and more than €3,000/month in ad spend.